SWOOP is an Alaska-born athleisure brand designed by a nurse for life on the go. We create flattering, functional apparel that blends performance and comfort for active, adventurous women—whether they’re on a 12-hour shift, a trail, or a Target run.

Our hero products—bras and tunics—are thoughtfully designed to move with you, not against you. SWOOP bras offer more support than a bralette, without the squeeze of a sports bra. Our tunics are known for their softness, versatility, and prints inspired by nature, humor, and the outdoors.

Now sold in nine retail stores and expanding into wholesale and e-commerce, SWOOP is on a mission to become the go-to brand for healthcare workers and active women who demand comfort and confidence in what they wear—all day long.